Metrics glossary
Use these definitions to keep teams aligned when reviewing Tasks, Runs, reports, citations, competitors, and visibility score movement.
Definitions are product-aligned but intentionally evidence-first. Use them when writing reports, planning prompt sets, comparing competitors, or explaining why a visibility score moved.
A metric is useful when the team can inspect the answer, source, channel, and Run that produced it. If the evidence cannot be reviewed, soften the claim or remove it.
Glossary terms should help a reader move from definition to action. Link a term to the methodology page when the reader needs measurement logic, to the sample report when the reader needs format, and to a feature page when the reader needs the product view.
Sample/demo examples
These rows are illustrative examples. They are not real customer results, real customer screenshots, or market benchmarks.
| Prompt or query | Channel | Signal | Evidence |
|---|---|---|---|
| What is AI visibility? | Glossary | Definition | Answer-level presence across selected AI channels |
| What is a citation? | Glossary | Definition | Source URL or domain attached to an answer |
| What is a Run? | Glossary | Definition | One execution of a Task across selected channels |
Glossary
The observable presence of a brand, competitor, or source in AI-generated or AI-assisted answers for a defined prompt set.
A broader term for how often and how clearly answer systems mention, cite, or compare a brand before a website click exists.
A source URL or domain returned as evidence with an answer. A citation can be owned, earned, partner, third-party, or competitor evidence.
A brand or competitor name appearing in the answer text. A mention may or may not include a citation.
A named alternative appearing in the same answer context as the tracked brand or query.
A directional summary of answer evidence from a Run. It should be reviewed beside the underlying answers and citations.
A report view that separates evidence by selected channel, such as ChatGPT, Google AI Overview, or Perplexity.
The source URLs, domains, snippets, or links that support an answer and help explain why a brand or competitor appeared.
The product-facing monitoring configuration for a brand, market, language, selected channels, competitors, and buyer Questions.
One execution of a Task across selected channels. Runs consume credits and preserve answer evidence for review.
A shareable evidence artifact that summarizes a Run with answer text, citations, competitors, channel breakdowns, and recommendations.
The buyer Questions used to measure visibility. Keeping the set stable makes reports easier to compare over time.
Source review
AEO Table methodology and product positioning are described from product behavior. External search, AI feature, crawler, sitemap, and structured data statements are limited to the sources linked here.
Review AEO Table editorial standardsRelated reading
